BetterButter

Your phone rings. You answer. On the other end is a prospect who is not impressed yet. BetterButter is practice for the conversations you only get one shot at. Not a script to read, not a form to fill in: an actual phone call with someone who pushes back, interrupts, asks for the number you were hoping to skip, and hangs up if you waste their time. Then it tells you the truth about how it went. IT CALLS YOU Most practice fails because you have to be in the mood for it. BetterButter rings your phone. Schedule a call for Tuesday at 8am, or let it surprise you during the week, and answer it the way you would answer a real one: unprepared, mid-coffee, slightly off balance. That is the point. THE PEOPLE ON THE OTHER END Warm hears you out and gives you room, which is its own test: nobody stops you when you start to wander. Rushed is a senior exec who did not want to take this call. Bottom…