BetterFriend: Remember People

You're not bad at keeping in touch. You just haven't found the right app yet. That's not a figure of speech. In thirteen studies with about six thousand people, this came out: we all underestimate how much someone appreciates hearing from us, and the effect gets stronger the more out of the blue the message is. The reply lands better than you expect. Nearly every time. BetterFriend is a memory for the people in your life. It holds what they told you and when you last spoke, then nudges you when it has been a while, with enough context, because you kept it in the BetterFriend app. REMEMBER THE DETAILS ABOUT YOUR FRIENDS Keep friend notes on each person: their kids' names, the job they're chasing, the surgery next month, the thing they only mentioned once. Log what you talked about, and the next conversation picks up where the last one ended. • Facts that stay put, kept separate from the…