Divera Decision Engine

Divera Decision Engine lets you test a marketing idea on a market before you spend a cent on it. Pick a market: two competing brands and a few hundred synthetic customers, built from what real people say about those brands online. Each customer has their own beliefs about what each brand offers and their own reasons for choosing one. Then ask "what if". What if people believed our car was more reliable? What if our phone's battery had a better reputation? Change one belief, and watch the customers decide again. The app counts the result as market share, person by person, instead of guessing it. What's inside: • Observatory: watch the app learn how each customer decides. • Slice: pick the customers you care about, by age, city, habits, or one person at a time. • Simulator: change one belief and see the market shares move. • Campaign: run an advertising campaign day by day, with reach,…