Earnings: AdMob & AdSense

Earnings opens on a sentence, not a spreadsheet. "Everything looks normal" — or "2 things worth a look", with what they are. Because a dashboard that only answers "how much?" is a report, and you already have one of those: it is called the AdMob console and it is on a bigger screen. The figures are still all there, one tap away. WHAT IT TELLS YOU • A placement that stopped showing ads. Requests going out, nothing coming back — invisible in a revenue total, because the app simply earns a little less. • Requests that are barely being filled, which is usually a setup problem rather than demand. • An app clicking far above the rest of your account, which is what accidental clicks look like before anyone tells you about them. You find out from a notification, not by going looking. THE NUMBERS • Today, yesterday, last 7 or 30 days, this month, last month • Every range compared against the one…