Provenance: Who Owns Your Food

Know who’s behind the food you buy. Provenance isn’t a calorie counter, a diet app, or an ingredient alarm. It’s a food-ownership scanner: a way to see who owns the brand on the label, how that ownership has changed, and what larger companies or investors may sit behind it. That “local” brand you love may have been acquired years ago by a much larger company. Its recipe, sourcing, or brand story may have changed along the way. Provenance makes the bigger picture easy to find. Point your camera at a food label and snap a pic—no hunting for barcodes required. Get a clear view of the product in front of you and the company behind it. DISCOVER: • Who owns the brand today, from the name on the package to its parent company • Whether an independent or local brand is now part of a larger food company • The ownership trail behind a brand, including parent companies and major financial backers…