SHOWE

1. App Purpose & Target Audience Main purpose: SHOWE is a digital programme reader for live events, venues and visitor attractions. The app allows users to access, read, save and interact with digital event programmes and visitor guides on their mobile device. Primary target audience: People attending live events or visiting venues and attractions, including theatres, festivals, music events, sporting events, heritage attractions, community events and ceremonies. Problem solved / value provided: SHOWE provides a digital alternative to the traditional printed programme or visitor guide. Instead of carrying a paper programme, visitors can access programme information on their phone, including schedules, event information, performer and artist profiles, stories, images, video, audio, maps and interactive content. Programmes can remain available in the user's personal programme library, and…