Spec Wars: Phone Empire

In 2007 the phone in your pocket had buttons. By 2025 it had a folding screen and three cameras. Spec Wars puts you in the room where those decisions got made. You run a handset manufacturer for 76 quarters, from a garage outfit to a global empire. No timers, no idle income, no tapping. Nothing moves until you decide what to do with the quarter. A CAMPAIGN WITH A SHAPE Five eras, each with its own rules and its own trap. The First Call, 2007 to 2010. Three components, one buyer segment, no competitors. A blue ocean and room to make mistakes cheaply. The App Store Era, 2010 to 2013. Cameras unlock and double your design space. Your first rival ships a phone. Mainstream buyers arrive, and they care about price in a way early adopters never did. The Spec Wars, 2013 to 2017. Budget buyers flood in on razor margins while two rivals attack from opposite ends of the market. The longest era,…