The Guru Index

Standing in the drugstore holding a moisturizer you've never heard of? Scan it and see what the world's most trusted skincare experts have said about it. Photograph the front of the product. The app reads the label and shows you its Guru Score, and one tap opens the full verdict, where every take is quoted and attributed to the expert who said it. WHAT THE SCORE MEANS The Guru Score is not our opinion. We follow the world's most trusted skincare experts, the leading influencers people actually watch, among them dermatologists, cosmetic chemists and estheticians, and we go through what they say about specific products in their own videos. The score is our read on how warmly they actually talk about a product, not a simple thumbs up or down. An unreserved rave counts for more than a lukewarm "it's fine, but it's pricey". A product a dozen experts have weighed in on counts for more than…