ZeroToxins: Food Label Claims

Know what the label is actually telling you. Point your camera at a package. ZeroToxins tells you who backs its claims, and which ingredients on the list are flagged and why. Marketing language and real certification sit side by side on the same box, in the same typeface. “Natural” has no enforceable definition. USDA Organic is an audited program with a certifying body behind it. Nothing on the package tells you which is which. A certification only helps you if it is printed. A brand can hold one and never put the mark on the box, and in the aisle that mark is the whole difference between a claim someone stands behind and a word the brand chose. Every claim it reads is grouped by who backs it: a certifier, a regulator, or only the brand. Where a certifier is behind a claim, it is named. Where nothing is, it says so. Turn the package to its ingredient list and it reads that too. An…